Tag Archives: twitter
Branding and social media, Part 2: Brand experience, the stronger animal
Posted on 29. May, 2010 by Kelly Hobkirk.
Brands are designed to connect with people in direct and meaningful ways. The experience of connecting is among the most powerful ways your business can start a long-term relationship with people. Social media, on the other hand, is made to create indirect experiences.
Why rely on the weaker animal? Try as you might, you cannot dictate which social media tools your audience will use. Sure, you can guess that facebook and twitter might be among …
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Branding and social media, Part 1: Set it and forget it
Posted on 12. May, 2010 by Kelly Hobkirk.
Unless you’ve lived under a heavy rock for the last few years, you probably know that social media is now considered an essential part of a marketing plan. You may have a thorough understanding of social media, or you may be a little confused by how to incorporate it into your marketing without wasting enormous amounts of time. After all, you already have a full-time job and managing several social media profiles can feel like …
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