Tag Archives: personal brand

 
 
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4 Simple steps to refining your personal brand

Posted on 05. Oct, 2010 by .

 

It occurred to me after getting some comments about my last post that I hadn’t clearly stated how you can apply my experience to refining your own personal brand, which was really kind of the point! So here is the exercise in four sort of simple steps.

This exercise will provide you with a powerful statement of who you are that is backed up by your own real life revelations, trials, tribulations and joys. If …


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Exercise for rediscovering and redefining your personal brand

Posted on 01. Oct, 2010 by .

 

[Heads up: This post is three times as long as a normal post, but I promise it will be worth the read. If you skip to the end, you will be completely lacking context and it won't make any sense at all, so give yourself a good five minutes to take it all in. If it wasn't worth it, send me a rock in the mail.]

This is a great exercise to do …


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Objectivity, the key to examining your personal brand

Posted on 02. Apr, 2010 by .

 

You are asking your prospects and clients to have the exact same type of close daily relationship with you and your brand.


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3.5 Steps to discovering your personal brand

Posted on 31. Mar, 2010 by .

 

What does your personal brand look like?

The short answer: It looks like you. You are the most clear picture of your personal brand.

Now for the longer answer that I can’t give in an elevator: A personal brand is much like a corporate brand except, well, more personal. It’s a combination of your visual and verbal dialog, combined with your actions, but when a brand is taken to a personal level, the elements that …


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Eat your brand: Recognizing your brand’s influence on you

Posted on 21. Mar, 2010 by .

 

Your brand is kind of like breakfast, the most important meal of the day. Your brand is the motivational fuel that gets your business through each day.

Take it in, each and every morning, just like the eggs and toast, protein shake or coffee you crave at the start of each day. Each of us interacts with our brand every single day, whether it’s Monday, Friday, Saturday or Sunday.

Monday-Friday, you have a relationship with …


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You have a personal brand, even if you don’t know it

Posted on 07. Mar, 2010 by .

 

Everyone has a personal brand, whether they know it or not. If you change or define yourself in profound ways you can change how people perceive you. You can also change your own self-perception, which can be an empowering experience.

When you reinvent yourself, you could say that you are rebranding yourself. Your body language, identity materials, behavior, compassion, humor, expressions, contributions, the way you dress, the service you provide – all of these characteristics …


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It’s High Time for a Revolution in Branding

Posted on 01. Mar, 2010 by .

 

It’s time to get real, get honest, time to make meaningful connections. It’s time to believe in your brand.

How can I, Kelly Hobkirk, brand development specialist, graphic designer, writer, entrepreneur possibly claim to be starting a revolution in branding? It’s a bold claim coming from a guy who hasn’t the street cred of an Ogilvy, nor the blogger prowess of a Rowse. I lack the notoriety of some of the larger players in graphic …


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