Tag Archives: corporate identity
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Finding a great graphic designer, part 3: Deliverables
Posted on 16. Mar, 2010 by Kelly Hobkirk.
Your brand is made of three primary components: visual, verbal, and action.
The first creative part of virtually every brand development is visual design. I’ll cover the verbal and action components in upcoming posts.
Your logo and corporate identity, including your business card and website, set the visual tone for your brand and many of your marketing communications. Colors, graphic standards, and type selections are all determined at this phase.
One of the most…
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