Tag Archives: business language
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More baby talk: Your brand is your business language
Posted on 07. Apr, 2010 by Kelly Hobkirk.
You may be scratching your head about my babies to branding analogy, or you might just think I’m nuts for making this connection, but this is important because it drives home the very reason why branding is so critical to business success – why it is so important to undertake the process of branding right from the moment of immaculate business conception.
See, we humans have an innate need to categorize and…
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