Tag Archives: brand strategy
On believing in yourself
Posted on 14. Apr, 2010 by Kelly Hobkirk.
If you’re an entrepreneur, at some point you have no doubt had people tell you that your idea was crazy, you wouldn’t make it, or you should do something else. Plenty of über-successful people have heard this kind of thing. Think if Steve Jobs had listened to naysayers who called the Mac a toy. iPod and iPhone were also “supposed” to fail. Good thing someone believed in them.
Sometimes in brand strategy meetings, I encounter …
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Brand love: we are all a bunch of babies
Posted on 05. Apr, 2010 by Kelly Hobkirk.
Imagine you are a baby. You are sheltered in their mother’s womb for nine months. Everything you need is provided in a warm environment. When born, you transition from everything you need being completely taken care of to 100% needy in the span of just a few minutes. If that’s not a shock to the system I don’t know what is.
What happens next? You are cleaned off, checked over, wrapped in a blanket, held …
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