Tag Archives: brand essence
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Branding and social media, Part 2: Brand experience, the stronger animal
Posted on 29. May, 2010 by Kelly Hobkirk.
Brands are designed to connect with people in direct and meaningful ways. The experience of connecting is among the most powerful ways your business can start a long-term relationship with people. Social media, on the other hand, is made to create indirect experiences.
Why rely on the weaker animal? Try as you might, you cannot dictate which social media tools your audience will use. Sure, you can guess that facebook and twitter might be…
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