Tag Archives: brand development

 
 
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Finding a great graphic designer, part 3: Deliverables

Posted on 16. Mar, 2010 by .

 

Your brand is made of three primary components: visual, verbal, and action.

The first creative part of virtually every brand development is visual design. I’ll cover the verbal and action components in upcoming posts.

Your logo and corporate identity, including your business card and website, set the visual tone for your brand and many of your marketing communications. Colors, graphic standards, and type selections are all determined at this phase.

One of the most …


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Finding a great graphic designer, part 1: Budgeting

Posted on 04. Mar, 2010 by .

 

One of the most common questions I receive at speaking engagements is, “How do I find a great graphic designer?” Finding a graphic designer who fits your needs can be a complex equation, but knowing what you need and having a set of important questions to ask prospective graphic designers can shorten the process by leaps and bounds.

Budgeting for graphic design often draws a question mark for people new to hiring a designer. While …


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Finding a great graphic designer, an introduction

Posted on 04. Mar, 2010 by .

 

I get the question all the time at speaking events and workshops: “How do I find a great graphic designer for my brand development?” It’s not the kind of question that can be adequately answered in a couple of minutes, so I thought I’d write a multi-part series here on finding a great graphic designer.

I get calls nearly every day from entrepreneurs who know they need to hire a graphic designer for brand development, …


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