Archive for 'Personal Branding'
Branding and social media, Part 1: Set it and forget it
Posted on 12. May, 2010 by Kelly Hobkirk.
Unless you’ve lived under a heavy rock for the last few years, you probably know that social media is now considered an essential part of a marketing plan. You may have a thorough understanding of social media, or you may be a little confused by how to incorporate it into your marketing without wasting enormous amounts of time. After all, you already have a full-time job and managing several social media profiles can feel…
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On believing in yourself
Posted on 14. Apr, 2010 by Kelly Hobkirk.
If you’re an entrepreneur, at some point you have no doubt had people tell you that your idea was crazy, you wouldn’t make it, or you should do something else. Plenty of über-successful people have heard this kind of thing. Think if Steve Jobs had listened to naysayers who called the Mac a toy. iPod and iPhone were also “supposed” to fail. Good thing someone believed in them.
Sometimes in brand strategy meetings, I…
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Objectivity, the key to examining your personal brand
Posted on 02. Apr, 2010 by Kelly Hobkirk.
You are asking your prospects and clients to have the exact same type of close daily relationship with you and your brand.
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3.5 Steps to discovering your personal brand
Posted on 31. Mar, 2010 by Kelly Hobkirk.
What does your personal brand look like?
The short answer: It looks like you. You are the most clear picture of your personal brand.
Now for the longer answer that I can’t give in an elevator: A personal brand is much like a corporate brand except, well, more personal. It’s a combination of your visual and verbal dialog, combined with your actions, but when a brand is taken to a personal level,…
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Eat your brand: Recognizing your brand’s influence on you
Posted on 21. Mar, 2010 by Kelly Hobkirk.
Your brand is kind of like breakfast, the most important meal of the day. Your brand is the motivational fuel that gets your business through each day.
Take it in, each and every morning, just like the eggs and toast, protein shake or coffee you crave at the start of each day. Each of us interacts with our brand every single day, whether it’s Monday, Friday, Saturday or Sunday.
Monday-Friday, you have a relationship…
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You have a personal brand, even if you don’t know it
Posted on 07. Mar, 2010 by Kelly Hobkirk.
Everyone has a personal brand, whether they know it or not. If you change or define yourself in profound ways you can change how people perceive you. You can also change your own self-perception, which can be an empowering experience.
When you reinvent yourself, you could say that you are rebranding yourself. Your body language, identity materials, behavior, compassion, humor, expressions, contributions, the way you dress, the service you provide – all of these…
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It’s High Time for a Revolution in Branding
Posted on 01. Mar, 2010 by Kelly Hobkirk.
It’s time to get real, get honest, time to make meaningful connections. It’s time to believe in your brand.
How can I, Kelly Hobkirk, brand development specialist, graphic designer, writer, entrepreneur possibly claim to be starting a revolution in branding? It’s a bold claim coming from a guy who hasn’t the street cred of an Ogilvy, nor the blogger prowess of a Rowse. I lack the notoriety of some of the larger players in…
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