Archive for 'Graphic Design'
Objectivity, the key to examining your personal brand
Posted on 02. Apr, 2010 by Kelly Hobkirk.
You are asking your prospects and clients to have the exact same type of close daily relationship with you and your brand.
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Finding a great graphic designer, part 3: Deliverables
Posted on 16. Mar, 2010 by Kelly Hobkirk.
Your brand is made of three primary components: visual, verbal, and action.
The first creative part of virtually every brand development is visual design. I’ll cover the verbal and action components in upcoming posts.
Your logo and corporate identity, including your business card and website, set the visual tone for your brand and many of your marketing communications. Colors, graphic standards, and type selections are all determined at this phase.
One of the most…
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Finding a great graphic designer, part 2: Goal Setting
Posted on 08. Mar, 2010 by Kelly Hobkirk.
A wise friend once told me: If you always do what you have always done, you will always get what you have always got.
If you have been dissatisfied with the work your graphic designer has done, you probably do not know how amazing it feels to experience outstanding design when it is created just for your business.
Communication is key
If you want a big change in the perception of your business,…
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Finding a great graphic designer, part 1: Budgeting
Posted on 04. Mar, 2010 by Kelly Hobkirk.
One of the most common questions I receive at speaking engagements is, “How do I find a great graphic designer?” Finding a graphic designer who fits your needs can be a complex equation, but knowing what you need and having a set of important questions to ask prospective graphic designers can shorten the process by leaps and bounds.
Budgeting for graphic design often draws a question mark for people new to hiring a designer.…
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Finding a great graphic designer, an introduction
Posted on 04. Mar, 2010 by Kelly Hobkirk.
I get the question all the time at speaking events and workshops: “How do I find a great graphic designer for my brand development?” It’s not the kind of question that can be adequately answered in a couple of minutes, so I thought I’d write a multi-part series here on finding a great graphic designer.
I get calls nearly every day from entrepreneurs who know they need to hire a graphic designer for brand…
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