Archive for 'Brand Positioning'

 
 
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Exercise for rediscovering and redefining your personal brand

Posted on 01. Oct, 2010 by .

 

[Heads up: This post is three times as long as a normal post, but I promise it will be worth the read. If you skip to the end, you will be completely lacking context and it won't make any sense at all, so give yourself a good five minutes to take it all in. If it wasn't worth it, send me a rock in the mail.]

This is a great exercise to do …


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More baby talk: Your brand is your business language

Posted on 07. Apr, 2010 by .

 

You may be scratching your head about my babies to branding analogy, or you might just think I’m nuts for making this connection, but this is important because it drives home the very reason why branding is so critical to business success – why it is so important to undertake the process of branding right from the moment of immaculate business conception.

See, we humans have an innate need to categorize and label durn …


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What is Brand Positioning?

Posted on 01. Mar, 2010 by .

 

I gave a talk on branding last Friday at the beautiful new Bellevue City Hall. One topic that spurred many questions was Brand Positioning. It is difficult to explain such an important step of the branding process in roughly ten minutes, so here’s a little more detail. I’ll be visiting this topic often.

Brand positioning is perhaps the most shunned part of branding that exists, especially for small businesses. Creative professionals don’t like it because …


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