Is your brand perfect? Let’s hope not!
Posted on 08. Jan, 2011 by Kelly Hobkirk in Branding, Personal Branding.
I often wonder what the man was thinking in the moment his eyes rolled up. I seriously doubt it had anything at all to do with, ‘I could have done it better.’
Is any brand perfect? I hope not. Perfection is the end of aspiration, and luckily, perfection is entirely subjective. I might question the lack of symbolism in your company’s logo, but you love that logo. It’s part of your identity that you interact with every day. It’s perfect to you. I may suggest a way to make it better, or I may keep my trap shut, instead finding the path into your mind to understand your relationship with your logo and its deeper meanings.
Perfection takes time. A lot of it. It takes more time than most businesses have before they expire from lack of action. When is the time to stop refining a design and make a choice you can stick with for ten or more years? That’s a tough question, but you’ll typically know the moment. You can feel it in your heart.
As both an artist and brand consultant, people often mistake me for a perfectionist, such is the stereotype of an artist. I may be among the least perfection-bent designers around, yet I have a deep passion for creating and enhancing symbolism, as well as crack execution. I strive to design logos, identities and communications that inspire, and advertising or websites that really connect on a deeper level. People often mistake my passion for exceptional design as a desire for perfection. I suppose it’s a fine line.
The next time you’re looking for a perfect something, try seeking out meaning and connection rather than perfection. You’ll probably find that perfect whatever-it-is much faster.
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