Brand love: we are all a bunch of babies
Posted on 05. Apr, 2010 by Kelly Hobkirk in Branding.
Imagine you are a baby. You are sheltered in their mother’s womb for nine months. Everything you need is provided in a warm environment. When born, you transition from everything you need being completely taken care of to 100% needy in the span of just a few minutes. If that’s not a shock to the system I don’t know what is.
What happens next? You are cleaned off, checked over, wrapped in a blanket, held and coveted. Everyone around you is joyful and smiling. You are fed, held, and instantly loved.
Then you learn how to learn. You are taught, and you grow into a full-fledged, working, breathing, consuming adult.
We spend the entirety of our adult lives working to get that same feeling, that same attention, utter bliss, love. There are a plethora of ways to define and attain those feelings; products and services designed to fulfill our desires and needs. If you brand your business, products and services just right, you can be among the tons of entrepreneurs and companies ready to provide them.
If you fail to brand or do so without integrity, you will get beat out by those who do it right. They’re the businesses who understand that telling their story in a true and meaningful way will create an almost magical bridge between their business and clients – people who are looking to connect, to capture that feeling of being held and coddled, taken care of, loved.
It’s not hard to brand right, but it’s much easier to brand poorly – just like it’s easier to reject than to accept. The cool thing about babies is that they can accept nearly anything. While I’m not suggesting that you talk to your clients like they’re babies, I’m saying that keeping it simple – keeping your brand true and real – is a much more sound brand strategy.
People appreciate honesty and integrity. Wrap them in the blanket of your true story, your real brand. Take care of them, and they will welcome you into their lives on a regular basis.
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[...] may be scratching your head about my babies to branding analogy, or you might just think I’m nuts for making this connection, but this is important because [...]