Archive by Author
Is your brand perfect? Let’s hope not!
Posted on 08. Jan, 2011 by Kelly Hobkirk.
I often wonder what the man was thinking in the moment his eyes rolled up. I seriously doubt it had anything at all to do with, ‘I could have done it better.’
Is any brand perfect? I hope not. Perfection is the end of aspiration, and luckily, perfection is entirely subjective. I might question the lack of symbolism in your company’s logo, but you love that logo. It’s part of your identity that you interact …
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Do you have a real brand, or pretty pictures and a smooth story?
Posted on 04. Nov, 2010 by Kelly Hobkirk.
Many companies today lack a real brand. Sure, they have a logo and a website, a business card and perhaps a tag line. Maybe they have a brochure or other collateral, maybe not. That sounds like some of the components of a brand, doesn’t it? Sure it does, but the truth is none of these items constitutes a real brand.
So what is a real brand?
Well, to answer that, you have to back up …
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More baby talk: Your brand is your business language
Posted on 07. Apr, 2010 by Kelly Hobkirk.
You may be scratching your head about my babies to branding analogy, or you might just think I’m nuts for making this connection, but this is important because it drives home the very reason why branding is so critical to business success – why it is so important to undertake the process of branding right from the moment of immaculate business conception.
See, we humans have an innate need to categorize and label durn …
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Brand love: we are all a bunch of babies
Posted on 05. Apr, 2010 by Kelly Hobkirk.
Imagine you are a baby. You are sheltered in their mother’s womb for nine months. Everything you need is provided in a warm environment. When born, you transition from everything you need being completely taken care of to 100% needy in the span of just a few minutes. If that’s not a shock to the system I don’t know what is.
What happens next? You are cleaned off, checked over, wrapped in a blanket, held …
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Objectivity, the key to examining your personal brand
Posted on 02. Apr, 2010 by Kelly Hobkirk.
You are asking your prospects and clients to have the exact same type of close daily relationship with you and your brand.
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3.5 Steps to discovering your personal brand
Posted on 31. Mar, 2010 by Kelly Hobkirk.
What does your personal brand look like?
The short answer: It looks like you. You are the most clear picture of your personal brand.
Now for the longer answer that I can’t give in an elevator: A personal brand is much like a corporate brand except, well, more personal. It’s a combination of your visual and verbal dialog, combined with your actions, but when a brand is taken to a personal level, the elements that …
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Game-changer: Living and loving your brand
Posted on 26. Mar, 2010 by Kelly Hobkirk.
Do you love your brand?
You might be thinking, ‘What? No, I don’t love my brand! It’s a marketing tool. It’s made up, created by some artsy graphic designer. I love my spouse, my kids, but my brand? Heck no!’
That’s OK, but write this down as something you need to think about changing.
Do you live your brand? Chances are you do. And if you live it, you are connected with it. If you …
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Eat your brand: Recognizing your brand’s influence on you
Posted on 21. Mar, 2010 by Kelly Hobkirk.
Your brand is kind of like breakfast, the most important meal of the day. Your brand is the motivational fuel that gets your business through each day.
Take it in, each and every morning, just like the eggs and toast, protein shake or coffee you crave at the start of each day. Each of us interacts with our brand every single day, whether it’s Monday, Friday, Saturday or Sunday.
Monday-Friday, you have a relationship with …
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What happens when you skip branding?
Posted on 17. Mar, 2010 by Kelly Hobkirk.
Branding is hard work – no two ways about it. It’s a never ending effort that pays off in more ways than most people realize. Your brand effects your daily motivation, your approach to your work, and your overall success. It drives your marketing, and ultimately it is one of the two strongest forces driving your business.
Businesses who skip branding often fail because they lack the basic definition of who they are and why …
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Finding a great graphic designer, part 3: Deliverables
Posted on 16. Mar, 2010 by Kelly Hobkirk.
Your brand is made of three primary components: visual, verbal, and action.
The first creative part of virtually every brand development is visual design. I’ll cover the verbal and action components in upcoming posts.
Your logo and corporate identity, including your business card and website, set the visual tone for your brand and many of your marketing communications. Colors, graphic standards, and type selections are all determined at this phase.
One of the most …
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