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Branding and social media, Part 2: Brand experience, the stronger animal
Posted on 29. May, 2010 by Kelly Hobkirk.
Brands are designed to connect with people in direct and meaningful ways. The experience of connecting is among the most powerful ways your business can start a long-term relationship with people. Social media, on the other hand, is made to create indirect experiences.
Why rely on the weaker animal? Try as you might, you cannot dictate which social media tools your audience will use. Sure, you can guess that facebook and twitter might be…
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Branding and social media, Part 1: Set it and forget it
Posted on 12. May, 2010 by Kelly Hobkirk.
Unless you’ve lived under a heavy rock for the last few years, you probably know that social media is now considered an essential part of a marketing plan. You may have a thorough understanding of social media, or you may be a little confused by how to incorporate it into your marketing without wasting enormous amounts of time. After all, you already have a full-time job and managing several social media profiles can feel…
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5 Steps to branding your social media profiles
Posted on 24. Apr, 2010 by Kelly Hobkirk.
It’s well-known fact that the current generation was brought up using facebook and LinkedIn to find each other. My brother used facebook as his phone book when he was in college. Now it’s how his family stays in touch with friends, in an indirect way of course. Large businesses know that the best way for them to connect with customers is still through large-scale media, but small businesses can connect with potential customers on…
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On believing in yourself
Posted on 14. Apr, 2010 by Kelly Hobkirk.
If you’re an entrepreneur, at some point you have no doubt had people tell you that your idea was crazy, you wouldn’t make it, or you should do something else. Plenty of über-successful people have heard this kind of thing. Think if Steve Jobs had listened to naysayers who called the Mac a toy. iPod and iPhone were also “supposed” to fail. Good thing someone believed in them.
Sometimes in brand strategy meetings, I…
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