About

Welcome to Branding Revolution – a Blog that helps people think differently about their brands.

My name is Kelly Hobkirk, and I am an entrepreneur, graphic designer and writer. A few years back, I discovered an affinity for the ‘a ha’ moments in strategy and teaching, which led me to public speaking. That and my decidedly different approach to brand development inspired Branding Revolution.

Branding Revolution is here to instigate a profound change in the way people approach branding and think about brands.

Stefan Sagmeister told me a couple years back that he no longer believed that brands were important, yet he has created some of the most visually stunning brands ever, and his personal brand is tremendous. More and more lately, frustrated graphic designers tell me that their clients seem to no longer value their services, while seasoned businessmen tell me that they are sick of people being satisfied with mediocrity.

These strong statements signal fundamental issues in approach and perspective, not a client problem, and not even a monumental change in society and business, as some suggest. Essentially, businesspeople have lost the plot – which is easy to do during an economic downturn – and they need to get it back.

There are all manner of reasons for getting lost. The important thing is to find your way again. How do you start that? Where do you begin? I do it by focusing on reality, gaining inspiration from others, and investing in my beliefs.

The Branding Problem

I believe brands and personal brands are more important today than ever before. They are more powerful, and they can become far more compelling and true. Right now, however, many brands are weak, lacking in meaning, and uninspiring. Personal brands seem to be at an all-time low, with more fear and lack of confidence running rampant.

Like any good problem, there are great solutions in the offing for branding which will advance the practice and propel people and businesses alike to greater happiness and success.

Why Branding Revolution?

Branding Revolution is for people who want to discover, develop and advance their company brand or personal brand. It’s for large corporations struggling to find deep, meaningful connections with consumers. And it’s for small businesses who have a hard time defining who they are and standing out from their larger counterparts.

Branding Revolution is dedicated to inspiring people and businesses to build better brands, share their experiences, and learn about branding and personal branding.

A change in thinking is needed. That’s why I started Branding Revolution. Climb on board and make it a regular place to find inspiration to evolve and keep your brand strong.

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Hire Me to Inspire Your Company

I co-founded my graphic design and advertising firm, Train of Thought in 1992. Train of Thought quickly evolved into a full-fledged brand development studio, specializing in strategy, branding, print, collateral and websites.

I am an award-winning graphic designer with over 25 years of experience in helping companies create and promote inspiring and compelling niche brands. I love the work, and I enjoy inspiring people and companies to take full advantage of the process of branding.

To hire me as a brand development consultant, graphic designer or writer, please get in touch via my contact page.